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People are only just finding out why time on devices in Apple ads are always set to 9:41

Have you ever noticed that commercials for every Apple product always show the time at 9:41?

No? However, if you look through the archives, you’ll find that any advertisement is from that exact time period – albeit this wasn’t always the case.

If you don’t believe me, go to the IT giant’s website and check it out; I’m not lying.

Despite the fact that hundreds of Apple items have been published since Steve Jobs decided to set the time on every product to 9:41, which began in 2010, with the release of the first iPad, few people have timed it.

But, before we get into it, let’s talk about when Jobs first opted to display an on-device time across the board: 9:42.

We first saw it when the original iPhone was revealed on January 9, 2007, and the time was set at 9:42 because that was when Jobs officially announced the iPhone to the world.

“When the large image of the product appears on screen, we want the time displayed to be near to the time on the audience’s watches. But we know we won’t get to 40 minutes exactly.”

It was then altered to 9:41, around the time of the first iPad, as previously stated.

However, things are a little looser for the tech behemoth now that Apple is releasing video productions of its new devices, so timing is no longer as important.

But Jobs’ legacy lives on through the on-device timing of 9:41.

This is just one of a host of things people didn’t really know about Apple.